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Unlock
Your Team's Storytelling Potential

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Stories Matter.

 

They're the easiest way to communicate your organization’s impact. They’re foundational for everything you do to engage supporters.

Yes, snazzy graphics and sharp copywriting make a difference. But if your foundational stories are weak -- shy on details, unemotional, inauthentic --
the best writers and artists in the world will fail to obtain the results you need.

Key Aims

  1. Make storytelling a team effort within your organization. With training and the right tools, volunteers and community-based staff can help you find the right stories, at the right time.
     

  2. Create agile processes: Storygather Enterprises helps identify barriers to good story gathering – and helps your team find end-to-end solutions that work in your situation.
     

  3. Maintain Dignity: Storygather Enterprises will help your team obtain informed consent and maintain the dignity of your program participants, as they tell their own stories. You can also develop systems to store informed consent, even for sensitive material.

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How Storygather Enterprises Can Help

Storytelling Audit​

Reviewing your organization’s content to help identify storytelling strengths and weaknesses.

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Identifying Stories

Working within your organization’s internal communications and information processes, to help you learn how to identify the best stories.

Creating Tools

Generating tools specific to your operation, to gather and track foundational stories, including training materials/videos.

Informed Consent

Developing tools to ensure that your program participants’ informed consent is obtained consistently and appropriate.

Digital Asset Management

Maximizing your storytelling inventory by storing your digital assets for easy uploading, downloading, and tagging.

Disaster Communications

Gathering stories in special circumstances like wars and natural disasters, with added concerns for safeguarding and revealing sensitive information.

About Beth Allen
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Beth Allen brings decades of experience in global humanitarian development and higher education. Storytelling weaves its way through all of Beth’s past professional experiences. Most recently, Beth has more than a decade’s experience training boots-on-the-ground personnel to gather fundraising stories for a global humanitarian NGO. She also helped pilot the NGO's first global digital asset management (DAM) system, allowing personnel and consultants worldwide to access tagged/searchable stories, images and video clips. With her worldwide team of communications coordinators, Beth crafted a digital asset inventory supporting child sponsorship communications, direct mail, email, social media, donor reports, and grant proposals. Additionally, Beth has led efforts to ensure that storytelling maintains the dignity of the people that charities serve. This included reaching agreements in a worldwide consortium of more than 20 members, on basic standards for obtaining informed consent. Beth has also served as a disaster information officer, and has several decades’ experience in managing media relations and sensitive information flow in the midst of war and disaster responses. Beth’s story gathering career started when she served as the communications coordinator for an NGO’s operation in La Paz, Bolivia. Prior to her work in humanitarian relief and development, Beth worked for more than a decade in higher education, where ethical storytelling is key to helping students and families choose a college. When she’s not working, Beth currently serves on her church board and teaches in the church’s adult education courses. She loves vocal music, gardening, reading, crafting and hiking in the Sonoran Desert.

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